mustapha March 22, 2024

Inaugural Film Investment Breakfast Meeting debuts in Accra

By Mustapha Yahaya

The inaugural Film Investment Breakfast Meeting took place at the Mövenpick Ambassador Hotel in Accra on Wednesday, March 20, 2024.

The Film Investment Breakfast Meeting, meticulously organized by the National Film Authority, serves as a unique platform for businesses to delve into mutually advantageous partnerships and gain invaluable insights into the investment opportunities within Ghana’s dynamic film landscape.

Key highlights of the event comprised presentations spotlighting investment opportunities within the Ghanaian film industry, as well as dynamic discussions on fostering collaborative ventures between investors and stakeholders in the film sector. Additionally, attendees had the opportunity to explore synergies with other industries available to the film industry and Film Development.

The event drew a distinguished crowd comprising film industry leaders, investment professionals, diplomatic figures, legal experts, and notable personalities like Hon. Andrew Kofi Egyapa Mercer, the designated Minister for Tourism, Arts, and Culture, and Mark Okraku Mantey, Deputy Minister of Tourism, Arts, and Culture. Renowned filmmakers and actors such as Jackie Appiah, Shirley Frimpong Manso, Chris Attoh, Martha Ankomah, and Adjetey Annan were also in attendance. Among the diverse array of businesses represented were FBN Bank, Airtel Ghana, Cinema 57, the Bank of Ghana, and several others.

The CEO of the National Film Authority, Juliet Yaa Asantewa Asante laid a solid foundation for stakeholders to recognize the transformative power of investing in the film space, highlighting its multifaceted benefits. With a nuanced understanding of the sector’s potential, she emphasized the pivotal role of investment in nurturing and expanding Ghana’s burgeoning film landscape. She underscored how strategic investment not only drives economic growth but also serves as a catalyst for cultural enrichment and societal empowerment.

Speaking at the meeting, Hon. Andrew Egyapa Mercer, the Minister Designate for Tourism, Arts, and Culture, delivered a poignant message to investors within the film industry. Recognizing the transformative potential of digital technology, Mercer emphasized the critical importance of prioritizing digital platforms in film investment strategies.

Esteemed industry figures Danny Damah, the talented filmmaker from TD Afrique Films, Shirley Frimpong Manso, renowned CEO of Sparrow Productions, and Nii Amah Dagadu, representing Corporate Affairs at Multichoice Ghana, graced the stage as main speakers alongside Funmi Onuma, the esteemed Country Director of Silverbird Cinemas, and other distinguished guests. Each speaker brought a unique perspective and wealth of experience to the event, enlightening the audience with their insights and expertise. From innovative storytelling techniques to strategic perspectives on film distribution and industry trends, their contributions were invaluable.